Asian Americans' preference for everything digital boils down to two things: convenience and customization. What if they're away from the TV?.
As the fastest growing ethnic group, Asian Americans' consumer buying Asian Americans are active online shoppers—spending an average.
Asian Americans who speak English are more experienced and more active Internet users than whites, Hispanics, and African-Americans. Asian-Americans are.
They should first look online. Virtually all (99%) Asian-American households have internet access. At least part of the time Asian-Americans are online is spent .